PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMENPADA DAPURUMA DI MASJID RAYA BINTARO JAYA TANGERANG SELATAN

The purposes of this study were 1) To determine the effect product quality on consumer satisfaction at Dapuruma Great Mosque Bintaro Jaya 2) service Masjid Raya 3) and satisfaction. consumers At method used is quantitative. sampling technique Slovin formula sample obtained in amounted to 96 respondents. Data analysis validity test, reliability classical assumption regression analysis, correlation coefficient determination hypothesis testing. results are has a significant with equation Y = 13,967 + 0.412X1, value 0.654 means that two variables have strong relationship level. 42.8%. Hypothesis test t count > table or (8,380 1,986). Thus, H0 rejected H1 accepted, meaning there Service customer 14,328 0.648 X2, 0.663 44.0%. (8,596 H2 Product simultaneously 7.823 0.254X1 0.416X2. 0.739 independent variable dependent relationship. 54.6% while remaining 45.4% influenced by other factors. testing calculated F (55,845 2,700). Thus H3 accepted. This simultaneous